6 Ways to Improve Your Ecommerce Site to Earn More Profit

By Stephen Paul Samynathan on September 17, 2022

Do you sell products online? Are you tired of selling the same old stuff over and over again but can't seem to get more profit?

It doesn't matter how great your product is if nobody knows about it. To get more sales, you need to make sure that potential customers find your site first.

That means improving your eCommerce website. In this article, I'll share with you six simple tips that will help you increase traffic, sales, and profits from your eCommerce store.

Improve Credibility

The credibility of a company can be determined by its customer service, quality of products, and overall reputation. If people are not satisfied with your business, they won’t buy from you.

If you want to improve your credibility, you should focus on providing excellent customer service. This includes answering questions on time, responding to emails quickly, and resolving any issues that arise.

Get customer testimonials on how your product or service is helping them solve their problems

You can also provide high-quality products. Make sure that your products meet all safety standards and have been tested for quality before shipping out.

Finally, you should always try to maintain an outstanding reputation. You can do this by keeping your prices competitive, offering free shipping, and being honest about your business practices.

Have a Sales Funnel in Place

Sales Funnel Flow to Help Increase Profit for your Ecommerce

A sales funnel is a process that helps you convert visitors into buyers. The goal of having a sales funnel is to ensure that every visitor who lands on your site eventually makes a purchase.

By moving these leads through predictable and systematic stages, you will be able to better understand what works best for your audience.

There are many different types of funnels available. Some include:

Free Trial - A trial offer where users can test drive your product without paying anything.

Product Launch - A special promotion that allows new customers to try your product at no cost.

Conversion - An offer that encourages users to take action such as signing up for email newsletters or downloading a white paper.

Sales Page - A landing page that offers a limited-time discount to entice visitors to click through and signup for your newsletter.

You can also add options like upselling, cross-sells, down sells, etc.

Your sales funnel should be designed to move visitors through each stage until they reach the final conversion point.

Streamline Checkout Process

The longer it takes to checkout, the more frustrated your customers will be


One way to improve your checkout experience is to streamline the process.

Experts estimate that conversions can be increased by a whopping 35.62% by implementing an effective checkout process

When someone visits your site, they may be overwhelmed with too much information.

To avoid losing potential customers, you should simplify the checkout process by removing unnecessary fields. For example, you don't need to ask for personal information when buying something as small as a coffee mug.

Another thing you can do is to use a pop-up window instead of asking users to fill out forms on your homepage.

Create a Customer Loyalty Program

Loyalty programs are one of the most effective ways to encourage repeat purchases. By rewarding loyal customers, you can build trust and loyalty among your current customers.

When creating a loyalty program, make sure it's easy for customers to join. You can create a rewards program that gives discounts, points, or other incentives to customers who visit frequently.

For example, if you're selling clothing, you could give 10% off to anyone who buys three items from your store.

Or you can also give coupons for returning customers.

Abandoned Cart Strategy

Abandoned cart in ecommerce website

If you want to increase your profits, you must know how to handle abandoned carts. This means that you need to find a way to get those people back to your website so they can complete their orders.

The first step is to identify why people abandon their shopping carts. It could be because they didn't realize there was a discount code or because they forgot to enter their payment details.

Once you've identified the reason, you'll have to come up with a solution. One option is to send them an automatic reminder via email or text message.

You can also use ad retargeting to show them an ad to bring them back to our site to complete the sales

Utilize FOMO

Fear Of Missing Out (FOMO) is a psychological phenomenon in which people feel anxious about missing out on opportunities.

This anxiety often causes people to buy things they wouldn't normally buy. To combat this problem, you can utilize social media influencers to promote your products.

You can focus on utilising Scarcity and Urgency in your website

Scarcity refers to the fact that some products will sell out before others. People tend to buy more when they think they won't be able to get what they want.

Urgency refers to the fact that people will purchase more when they see that the item is going fast.


In conclusion, eCommerce has become increasingly popular over the past decade. This means that there are plenty of opportunities for entrepreneurs who want to sell their products online. However, if you're going to succeed, you're going to need to know how to improve your site.

In today’s world, where everyone wants to look professional online, it seems like a lot of businesses struggle to find affordable ecommerce web designers in Malaysia. But don't worry; here at Specflux Solutions, we understand how important it is to have an ecommerce website that helps grow your profit.

So regardless of whether you're starting up your business or already running one, let us help you build a beautiful and functional ecommerce website that doesn't break the bank.

We offer quality ecommerce website design in Malaysia. Save your time and concentrate on your business. We will help with your ecommerce website. Specflux is the trusted provider for web design Malaysia.

Article written by Stephen Paul Samynathan
Co-founder of Specflux Solution, he builds IT products that work. He is also running Ipoh based website design agency with his partner. If not working on client's project, he's a part of a vibrant IT community in Ipoh locally known as Digital Perak.

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