Do you want to learn how to make money with Facebook advertising? Are you looking for a way to get started without spending thousands of dollars?
Facebook ads are a great way to promote your products and services online. They work well because they target specific audiences based on demographics, interests, behaviours, and geography. In fact, Facebook ads are so effective that many businesses spend over 50% of their ad budget on Facebook alone.
If you've never used Facebook Ads before, then you might not know where to begin. This article will help you understand exactly what Facebook advertising is, why it works, and how to get started.
Table of Contents
Facebook ads are advertisements that appear in the news feed of users' Facebook pages. You can use them to promote any product or service, but most people use them to sell something.
You can create an ad campaign by selecting one or more options from the drop-down menu at the top right corner of the screen.
The places where you can run your ads are called placements. Depending on the objective you choose when you create your campaign, your ads can appear on Facebook, Instagram, Messenger and Audience Network.
Ads Manager groups placements by how people experience your ads across platforms. For example, people have similar experiences with your Stories ads on Facebook, Instagram and Messenger.
These are the current placements available across Facebook's platforms:
Your ad appears to people scrolling through their inbox, desktop or mobile feeds.
Your full-screen vertical ad appears in people's stories.
Your ads appear before, during or after video content.
Your ads appear in external apps.
Your ads appear in the Store section of the Oculus mobile app.
Here are the ad formats that are available for Facebook Ads
Image ads allow you to show off your product, service or brand using a single photo and an optional footer.
Image Ads are best to be used for:
The carousel format lets you show two or more images and/or videos in a single ad, each with its own headline, description, link and call to action.
You can use carousel ads to:
The collection format includes an Instant Experience and makes it easier for people to discover, browse and purchase products and services from their phones in a visual and immersive way. Your collection ad includes a cover image or video with multiple products shown underneath. When someone taps on the ad, a full-screen Instant Experience opens.
You can use collection ads to:
4. Instant experience
Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device.
Use Instant Experience to:
Within an Instant Experience, people can watch videos, swipe through photos in a carousel, view products in your catalogue, explore images with tagged products and tap buttons to go to other web pages.
Video ads allow you to show off your product, service or brand using a video.
You can use video ads to:
Stories ads are full-screen image, video or carousel ads that appear between stories on Facebook, Instagram and Messenger. Unlike organic Stories, Stories ads do not disappear after 24 hours.
Creating Stories ads is a great way for businesses to engage people:
You will find some compelling statistics here that showcase the power of Stories Ads.
7. Branded content
Branded content is a creator or publisher's content that features or is influenced by a business partner for an exchange of value. Creators or publishers are responsible for tagging a business partner's Page when posting branded content.
Facebook Ads have become one of the most effective marketing tools for small businesses. They offer many benefits such as reach, cost-effectiveness, flexibility and ease of management.
The first benefit of Facebook Ads is its reach. With over 1.6 billion monthly active users, Facebook has a huge potential customer base. It also offers a wide range of targeting options which allows you to target specific audiences based on their interests, location, age, gender, relationship status, education level, occupation, religion, political affiliation, sexual orientation, and even what they like to eat!
The second advantage of Facebook Ads is its low cost per conversion. You only pay when someone clicks on your ad and converts into a lead or sale. This means that if you’re running a campaign with a budget of $100, you only need to spend $1 to get 100 leads or sales.
Another advantage of Facebook Ads is that it gives you complete control over how you want to run your campaigns. You can set up multiple ad groups, create different types of ads (text, display, etc.), choose from various targeting options, and manage your budget all at once.
Finally, Facebook Ads makes managing your advertising campaigns easy. You can easily track performance using insights and reports. You can also see detailed information about each individual user who clicked on your ad.
Hope we managed to simplify and explain what is Facebook Ads and the benefit of running one for your business.
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