Which attributes describe a good landing page experience?

By Stephen Paul Samynathan on September 30, 2022

A landing page is a web page designed to attract visitors who want to take action (e.g., subscribe to a newsletter or download a free ebook). When designing a landing page, it’s important to consider several aspects, such as aesthetics, usability, and conversion rate optimization.

Landing pages are often used to promote new websites, products, or services. They’re also effective tools for promoting events and other marketing campaigns. Landing pages allow businesses to test various messages and copy before investing time and resources into creating full-scale websites.

Here are some key attributes of a great landing page design.

Easy To Understand

The first thing visitors notice about any webpage is its layout and design. A well-designed landing page should have clear navigation and content, making it easy for users to find what they're looking for. Landing pages should also make it easy for people to navigate around the site and use the information contained therein. If a user has trouble finding where he/she wants to go, s/he may just leave without taking action.

Netflix landing page which is an example of good landing page experience

Clear Call To Action (CTA)

If a visitor lands on your website, then they want to know exactly what you expect them to do. You need to clearly communicate what actions you want them to take. Make sure your CTA is prominent and easily accessible. Visitors shouldn't have to search for it. Your CTA should be at the top of the page, not buried somewhere down below.

The easier you make it for visitors to access the CTA, the higher the change of the conversions happen

Minimalist Design

Minimalism refers to using fewer elements on a web page than would normally be expected. By doing so, you create a cleaner and sleeker look. When designing your landing page, keep things simple. Use a clean colour scheme and font type. Keep the text short and concise. Don't overuse images; instead, rely on videos and infographics.

Relevant Content

Your landing page's goal is to get someone to click on something. That means you've got to provide enough relevant information for the person who visits your site.

Is your landing page promoting a product?

Does it explain how to register for a class?

Are you trying to sell something?

Make sure that the content you're providing answers with these questions.

Good Navigation

You don't want your visitors to get lost while navigating your site. Provide links to different sections of your site so that they can move back and forth between each section easily. Include a banner or button near the top of the page that lets visitors jump directly to a specific area of your site.

User-Friendly Layout

Keep your landing page simple. Do not overload it with unnecessary elements. Instead, focus on keeping things clean and uncluttered. Your visitors should be able to find everything they need in a single glance.

Optimized For Mobile Devices

Mobile friendly user layout

Landing pages aren't just for desktops anymore. More and more people access websites via smartphones and tablets. So if you haven't optimized your site for mobile devices yet, now is the time!


We hope this helps to answer the question of what makes a good landing page.

In today’s world, where conversion matters a lot, it seems like a lot of businesses struggle to find affordable sales funnel developers. But don't worry;

We offer quality website design in Malaysia. Save your time and concentrate on your business. We will help with your web design. Specflux is the trusted provider for web design Malaysia.

Article written by Stephen Paul Samynathan
Co-founder of Specflux Solution, he builds IT products that work. He is also running Ipoh based website design agency with his partner. If not working on client's project, he's a part of a vibrant IT community in Ipoh locally known as Digital Perak.

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