How to whitelist emails?

Whitelist emails refers to the activity whereby you add a sender to your approved senders list. This tells your email client that you know this sender and trust them, which will keep emails from this contact at the top of your inbox and out of the junk folder.

This is done to ensure you don't have to search for the email for the whitelisted senders in your spam or junk folder

Whitelisting email is an indicator for Permission-based marketing

When you whitelist a sender, you are sending a signal the email client that you trust this sender and that they have permission to send you emails.

Gmail

To add the sender to your Contacts:

1. Open the email
2. Move your cursor over the From address
3. Select Add to Contacts

If the email is in your Spam folder:

1. Select the email to open it
2. Click "Report not spam"

Yahoo!

To add the sender to your Contacts:

1. Open the email
2. Move your cursor over the From address
3. Select Add to Contacts
4. Save

If the email is in your Spam folder:

1. Select the email to open it
2. Then click "Not Spam"

Outlook

To add the sender to your Safe Senders List:

1. Select the email to open it
2. On the Message tab, select Junk > Never Block Sender

If the email is in your Junk Email folder:

1. Select the email to open it
2. On the Message tab, select Report Message > Not Junk
3. If a ‘Report as not junk?’ popup appears, select Report
4. Back on the Message tab, select Junk > Never Block Sender

Apple iPhone

To add the sender to your Contacts:

1. Select the email to open it
2. Press the From address
3. Select the arrow next to the From
4. Choose Create New Contact
5. Press Done

If the email ends up in your Junk folder:

1. Select the email to open it
2. Press the arrow at the bottom
3. Select Mark as Not Junk

Samsung Mail

To add the sender to your Contacts:

1. Select the email to open it
2. Press the From address
3. Select Add to contacts
4. Click Create Contact then Save

If the email ends up in your Spam folder:

1. Select the email to open it
2. Press More options (three dots)
3. Select Remove from Spam

Apple Mail Client (Mac OS)

To add the sender to your Contacts:

1. Select the email
2. Rest your cursor over the From address
3. Select the down arrow and choose Add to Contacts

If the email ends up in your Junk folder:

1. Select the email
2. Click Move to Inbox

Thunderbird

To add the sender to your Address Book:

1. Select the email to open it
2. Click the From address
3. Select Add to Address Book

If the email is in your Spam folder:

1. Select the email to open it
2. Press Junk
3. Click "Not Junk" button