When we talk to business owners who want to engage our service to build a website, the main reason that usually prompts them to build a website is to get found online or to build a digital presence for their business.
Now while that is a solid goal, the problem lies with the execution or what we have to do to achieve it. We can’t take the stance “build it and they will come”
Why not? We hear you asking us.
There are nearly 1.72 billion websites in Google
You will find more infographics at Statista
Each of these websites are craving your clients’ attention, for their business.
And we have to compete to get that attention so that we can build trust to get sales.
Believe us when we say we hope it would be less difficult to get discovered online. However the days of just building the website and getting all the traffic that you desire is long gone.
So how can we get found online?
Search engine optimization (SEO) could be your answer
Now what if we tell you, not all the 1.72 billion websites in Google are competing for your client’s attention. However, there could be more than 100s or 1000s of websites trying to achieve that.
So we have to compete with these websites to get spotted by your client and engage with them.
Since only 0.78% of Google search click on results from the 2nd page, we have to be in the first of Google Search
In fact, we found that the top 3 Google search results get 75.1% of all clicks.
It only takes simple math to see why this is so important…
Let’s say 1,000 people per month search for your service or product you sell.
The top 3 results will get around 750 clicks to their website.
Let’s say 10% that the website visitor actually ends up buying from you.
So around 75 sales per month.
“Whoops, I accidentally Ranked #1” – No one.
Ranking on the first page doesn’t happen by accident.
Ranking as the top three results doesn’t happen by accident as well.
There is a lot of work that is required to make it happen.
On-page SEO, content creation, off-page SEO, backlinks, content distribution
Those who invest in SEO will be able to see a return of investment. And also see targeted traffic coming to their website.
Now, SEO takes time to see results. There is no overnight success. But we will being working together to ensure you can see the successes that come along the way before we achieve the results that we desire.
No Fluff SEO Process
We will work together with you to identify your ideal customers and we will be sending monthly reports to you to judge the progress so far.