Kalkulator Kos Pemerolehan Pelanggan (CAC)
Metrik CAC membantu anda menganalisis keberkesanan pengiklanan dan menganggarkan berapa kos untuk mendapatkan seorang pelanggan. Gunakannya untuk menjejak keberkesanan saluran pemasaran dan mengoptimumkan kos tanpa kehilangan pelanggan.
LTV : CAC
1 : 1 or less
The business is working at a loss, you need to make
changes as soon as possible.
2 : 1
Customers bring two times more money than it costs to
acquire them.
3 : 1
This is the optimal ratio to hit. It means the business
model is profitable.
4 : 1
The business is very lucrative: acquiring customers is
cheap, and they bring great value to the company.