Tag: ujian pengabaian pembayaran
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A/B Testing for eCommerce: What to Test on Your Product Pages vs. Checkout (With Data)
Most eCommerce stores are running A/B tests in the wrong place. They obsess over button colors on product pages while their checkout bleeds customers. Or they rebuild their entire checkout flow while their PDPs fail to get anyone to click “Add to Cart” in the first place. Here’s the thing: product pages and checkout pages…