2021 Mobile ECommerce Trends That You Should Watch
By Stephen Paul Samynathan on February 11, 2021
Mobile technology has transformed our way of life. Apparently, our smartphones are always within the range of our arms and dictate our everyday behaviors. As a result, developments in mobile commerce are evolving.
You name it. We have Lazada and Shopee as the king of as the mobile ecommerce industry players in Malaysia.
Consumer purchasing behavior has transformed significantly over the years, and mobile shopping will continue to flourish in the future.
Mobile commerce holds 73 percent of the global market share of e-commerce by 2021, up from 59 percent back in 2017. Over the last six months, 79 percent of smartphone users have made online transactions using their mobile devices.
As an e-commerce shop owner, you need to keep up to date with the latest developments in mobile commerce. If you're using WooCommerce or another online sales tool, mobile customers can't be overlooked.
This is the inspiration behind writing this article. We studied and evaluated the current developments in the e-commerce field and narrowed down those for mobile ecommerce.
In 2021, the following patterns will dominate the industry.
Shopping via Mobile Ecommerce Apps
It's no secret that customers use their mobile devices to shop online. We've already addressed how mobile ecommerce controls the global market share of e-commerce. But the way people use these devices to shop is evolving.
In 2019, 57% of US customers used mobile retail applications to learn more about the product.
Instead of using an Internet browser, more than half of US shoppers went straight to a smartphone app to satisfy their shopping needs. This is a game-changer for store owners.
Actually, you obviously need a mobile-friendly website. But a mobile-optimized e-commerce platform is not enough to make this space a success. 2021 will be the year of mobile shopping applications.
For instance, 85% of customers prefer mobile applications to mobile websites. So, by creating an app for your shop, you're already offering the customer what they want.
But it's not stopping there. Mobile shopping applications actually convert to a higher rate than mobile websites.
That's right; a smartphone app converts 15% faster than a mobile web session.
Assume that figures in the dollar. How much more revenue would your e-commerce company make if the conversion rate was 157 percent higher?
Shopify owners have noticed this pattern and are changing accordingly. Everyone has recognized the value of reaching mobile users, so they are creating applications for their e-commerce sites.
Apps are the future of growth in mobile ecommerce. You need an app in 2021 to remain competitive. Creating one now places you on the fringe of the early adopting group. But if you wait too long to make the decision, you can easily fall behind the competition.
Sales From Smartphones and Tablets
With mobile commerce on the rise, it's no wonder that revenue from smartphones will prevail in 2021. Consumers are doing more than just surfing through apps; they're purchasing.
The average order value of a mobile app is $102 compared to $92 on a mobile website.
However, mobile applications and mobile pages can be accessed from different devices. For the most part, you will segment handheld devices into two categories: smartphones and tablets.
Which devices do people buy the most? Let's take a peek at the 2021 m-Business Insider forecast.
As you can see, this group is dominated by smartphones. Smartphones will continue to dominate tablet purchases in the future. Based on these estimates, the rate of tablet purchases is currently on the decline.
Here's a five-year range in tablet sales as a proportion of the value of mobile commerce:
2018 — 20.5%
2019 — 18.2%
2020 — 16.9%
2021 — 15.9%
2022 — 14.8%
As the tablet trend decreases, the sales volume of smartphones is on the rise. These are devices that users use as they buy online.
This is essential knowledge for the owner of an e-commerce company. The way you communicate with your customers can change based on the devices they use.
For instance, when you design your Shopify Store app, you can reach app users by sending them a push notifications. These notifications should include real-time deals depending on variables such as location or actions.
A push update sent to a tablet about a flash sale would not be as successful as the same notification sent to a smartphone. The tablet message is not expected to be viewed automatically, while the smartphone notification will be viewed immediately.
We’re not implying that you disregard tablet users completely. However, based on these developments, smartphone users will be the main target of mobile ecommerce applications in 2021.
The move to smartphone app shopping would simplify the process of checking out in 2021. Placing an order online has traditionally taken quite a bit of consumer information.
Visualize what you need to process payments in your e-commerce shop.
Credit card number
Credit card expiration
Card verification number
Manually entering this information any time a customer tries to buy something online is time-consuming. This is particularly awkward from the tiny screen of a mobile device.
This was one of the reasons why shopping cart abandonment figures are so high on mobile websites.
97% of mobile platform shopping carts are discarded. Yet, the abandonment rate for mobile app shopping carts is just 20%.
How is it possible? Both instances arise from the same device. Mobile applications also have the lowest abandonment rates.
An eCommerce smartphone app helps you to store customer details on your user profile. So, when it's time to shop, they don't need to manually input those tiring information every time.
One-click shopping helps consumers to complete the whole buying process with, you guessed, one click.
This is a win-win situation on both sides.
As the owner of the company, the conversions will skyrocket. Yet, the consumer profits because the purchasing pressure points have been eased. They will find what they need and purchase it straight from the mobile commerce app in a matter of seconds.
That’s not all. Customers shopping in an app pay half as much as they purchase from a desktop browser or a smartphone website.
One-click order practically removes the checkout process. In the coming year, we will see more e-commerce firms introducing this technology. Without a smartphone app, you won't be able to do this. Building an eCommerce smartphone app would then be the first step to follow this pattern in 2021.
Mobile trends will continue to play a major role in the e-commerce market in the near future. As an owner of an electronic commerce shop, you need to keep a close watch on the developments in mobile commerce in order to prepare accordingly.
If you look at the mobile ecommerce patterns we've listed above, you'll find a popular element in the convergence of applications.
The best way to keep up with the times and technology is to create a smartphone app for your eCommerce website. That's how customers want to buy in 2021. All developments in mobile e-commerce point toward that direction.
Co-founder of Specflux Solution, he builds IT products that work. He is also running Ipoh based website design agency with his partner. If not working on client's project, he's a part of a vibrant IT community in Ipoh locally known as Digital Perak.