12 Proven Ways to Get Sales in Ecommerce

By Stephen Paul Samynathan on July 27, 2023

Do you struggle with first sales? Are you tired of wasting hours trying to get your first sale?

There are many reasons why you may not be making any sales, but one thing is certain - you aren't going to make any sales until you figure out how to sell. In this article, I'm going to share with you 7 fast, easy, and effective ways to get your first sales in eCommerce.

These are time-tested techniques. I guarantee you will find something here that works for you.

Reach out to your network

If you have a good network, then chances are you already know someone who can help you. If you don't have a good network, you need to start building it now!

Start by reaching out to people you trust. Ask them if they would be willing to introduce you to their friends or family members. You'll be surprised at the response you receive.

This method is very effective as a study by Nielsen found out that 92% of consumers trust recommendations from people they know

The only drawback of this method is if you don't have a strong or large network that is related to your target audience then the chance of this method helping you will drastically reduce.

Do Content Marketing

If you haven’t started blogging yet, it’s probably because you don’t know what to write about. You’re not alone. Many online retailers struggle to find topics to cover on their blogs without sounding like sales pitches. But there are ways around this problem.

To start, ask yourself what questions customers have about your products and how those questions could benefit others. Then, use your knowledge of the industry to talk about trends and best practices. Finally, consider adding some humour to your posts. This way, even if you’re writing about something serious, readers won’t feel too overwhelmed.

Send Free Samples to Influencers

The internet is packed with influential blogs, journalists, entrepreneurs, vloggers, and others from a wide range of fields and niches.


But finding the right person to help promote your brand can seem like a daunting task. If you're looking to connect with someone who could potentially become a fan or advocate for your products, there are several ways to do so. Here are three simple steps to getting started:

Step #1 - Find Your Target Audience

First things first, you need to figure out what type of people you want to reach out to. For example, if you sell makeup, you might target beauty bloggers, makeup artists, fashionistas, etc. Once you've figured out your audience, start researching where they hang out online. There are many places to look for potential targets including Instagram, Twitter, Facebook, YouTube, Pinterest, and even forums.

You can also use tools such as Buzzsumo and Social Mention to see what types of articles or topics are trending across different social networks.

Step #2 - Find Out What They Like

Once you've found a few good candidates to send samples to, make sure to learn about each individual's interests and hobbies. Are they into fitness? Do they love cooking? Does he/she enjoy music? Knowing something about your target market will allow you to tailor your pitch accordingly.

Step #3 - Make Sure Their Interests Match Up With Your Products

Finally, once you've got an idea of what kind of content your influencer likes, make sure to include relevant links in your email. Don't just send them a generic sample; instead, try to get creative and show off your product in action.

Organize a Contest or Giveaway

Contests and giveaways are great ways to generate buzz and increase traffic to your site. However, they can be tricky to set up, especially if you aren't familiar with the ins and outs of running contests. That said, here are a few tips to keep in mind when organizing a contest or giveaway:

  • Start Small - Don't go overboard with prizes. Instead, focus on offering freebies that will encourage users to sign up for your newsletter or follow you on social media.
  • Keep It Simple - Keep your prize small enough to entice users but large enough to provide value. Think about giving away a free t-shirt or other items that would appeal to most people.
  • Give Them Something To Talk About - When creating a contest, think about what kinds of things users will likely talk about. This way, you'll have more incentive to give them something worth talking about.
Organize Contest or Giveaways to Encourage Sale For your Ecommerce

Open Exhibition Booth

An open exhibition booth is a great way to showcase your products while generating some extra sales. You don't necessarily need to rent one, though. Simply setting up a table at local events or festivals can be effective.

The key to this strategy is making sure you have a clear message and branding. Also, it helps to know what kinds of events are happening around town.

Ecommerce Exhibition Booth

Offer A Free Sample

One of the best ways to build trust with new customers is by offering a free sample. Not only does this help you gain their interest, but it also allows you to gauge whether or not they like your products.

Make sure to offer a variety of sizes so that everyone has a chance to take advantage of the deal.

Google Ads

If you're looking to drive traffic to your eCommerce store, Google ads might be a great option. These ads appear alongside search results and are usually targeted toward specific keywords.

Click here to find out more about our Google Ads Service

Facebook Ads

Another popular method for driving traffic to your website is Facebook ads. Similar to Google ads, you can target specific keywords and pay to promote posts on your page.

However, unlike Google ads, Facebook ads allow you to target specific demographics. So, if you want to reach a younger audience, you could use Facebook ads to do so.

Click here to find out more about our Facebook Ads Service

Email Marketing

Email marketing is another powerful tool for promoting your business online. In fact, according to HubSpot, email marketing generates an average of 3 times as much revenue as social media.

To get started, simply send out emails to your current customer base. Include links to your website or blog, along with any special deals or promotions you may be running.

Publish a Press Release

A press release is a good way to generate attention for your company. However, before you publish anything, make sure you've done your research.

First, find out who's writing about your industry. Then, read through their articles and see if there's anything you can learn from them.

Once you've found a few relevant sources, write a summary of your product or service. Next, contact each writer individually and ask if they'd be interested in publishing your story.

Publish a Press Release to get sales for your e-commerce

Network on Social Media Groups or Forums

Social media groups and forums are great places to network with other businesses. This will allow you to connect with people who share similar interests.

For example, if you sell shoes, you could join a group dedicated to shoe shopping. Or, if you sell electronics, you could join a forum where people discuss technology.

These types of communities are often very active and provide a lot of value. You'll have access to information about upcoming events, helpful tips, and even discounts.

Organize Launch Sale

Launching a sale is one of the best ways to increase sales. If you're planning to launch a new product or service, consider organizing a pre-sale event.

This gives customers a chance to purchase your products at a discounted price. It also helps build excitement around the launch date.


In conclusion, eCommerce has become a huge part of our lives. We shop online because we want to save money and time, and we use apps like Amazon Prime, Shopee and Alibaba to streamline our shopping experiences. But despite these advances, there are still plenty of obstacles standing between us and the products we love.

The biggest problem is that most of us aren't very good at selling ourselves. Sure, we know how to sell ourselves to our friends, but we struggle to communicate our unique qualities to strangers who are trying to buy from us. This is where marketing comes in. With the right strategies, you can turn your customers into advocates for your brand, which means that they'll keep coming back for more.

Talk to us about how we help you just as we help our clients with the right e-commerce solutions.

Article written by Stephen Paul Samynathan
Co-founder of Specflux Solution, he builds IT products that work. He is also running Ipoh based website design agency with his partner. If not working on client's project, he's a part of a vibrant IT community in Ipoh locally known as Digital Perak.

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