Tag: keletihan iklan
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Ad Creative Testing: A Weekly Routine to Improve CTR and Reduce CPA in 2026
You’ve probably seen it happen. Your ad campaign starts strong with a 2.5% CTR and a comfortable $1 CPA. Two weeks later, CTR drops to 0.8% and CPA climbs to $1. What changed? The algorithm didn’t forget you. Your targeting didn’t break. Your creative died. Here’s what most advertisers miss: Creative is the only lever…