Tag: ad fatigue
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Stephen Paul Samynathan
Ad Creative Testing | Improve CTR & Reduce CPA | Specflux
You've probably seen it happen. Your ad campaign starts strong with a 2.5% CTR and a comfortable $25 CPA. Two weeks later, CTR drops to 0.8% and CPA climbs to $45. What changed? The algorithm didn't forget you. Your targeting didn't break. Your creative died. Here's what most advertisers miss: Creative is the only lever…