Return on Investment (ROI) Calculator
This calculator helps you assess the profitability of an investment. ROI is a financial metric that compares the gain or loss from an investment relative to the cost of the investment. It is expressed as a percentage.
LTV : CAC
1 : 1 or less
The business is working at a loss, you need to make
changes as soon as possible.
2 : 1
Customers bring two times more money than it costs to
acquire them.
3 : 1
This is the optimal ratio to hit. It means the business
model is profitable.
4 : 1
The business is very lucrative: acquiring customers is
cheap, and they bring great value to the company.