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Tag: A/B testing prioritization

  • Stephen Paul Samynathan

    eCommerce CRO Prioritization | Fix Your Store First | Specflux

    You know the feeling. Conversion rates are flat. The CEO wants a checkout redesign. Your marketer saw a competitor's button and wants to test it. The dev team just fixed a bug and is hoping conversions magically rise. Everyone has ideas. Nobody has a system. Here's the uncomfortable truth: 80% of A/B tests fail.[1] Not…

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