Tag: checkout friction optimization
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Session Replays | Increase Conversion Rate | Specflux
Every CRO team has a heatmap. And almost every CRO team is making the same mistake with it. Heatmaps show you that 500 users clicked a button. That scroll depth drops 67% below the fold. That the secondary CTA gets almost zero attention. Useful? Sure. But here's what heatmaps cannot tell you: why 30% of…
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Session Replays | Improve Web Design Performance | Specflux
Your Analytics Know THAT Users Left. Replays Show WHY. Intuition-driven redesigns reduce revenue by 40%+ when deployed untested. You've probably been there. The team decides the checkout "looks old." A redesign launches without A/B testing. Conversion tanks. Nobody can explain why. As Peep Laja, founder of CXL, puts it: “The biggest mistake in CRO is…
