Tag: CRO prioritization framework
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eCommerce CRO Prioritization | Fix Your Store First | Specflux
You know the feeling. Conversion rates are flat. The CEO wants a checkout redesign. Your marketer saw a competitor's button and wants to test it. The dev team just fixed a bug and is hoping conversions magically rise. Everyone has ideas. Nobody has a system. Here's the uncomfortable truth: 80% of A/B tests fail.[1] Not…
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Funnel Drop-Off Data | Decide What to Fix First | Specflux
Your Funnel Is Leaking. The Question Is Where. You've probably stared at a 2% conversion rate and wondered what to fix first. Here's the deal: that single number is hiding everything useful. A 2% ecommerce conversion rate could mean 98% of visitors bounce at awareness (normal) or 50% abandon at payment (catastrophic). Same number. Completely…
