Tag: e-commerce navigation patterns
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Navigation and IA | Reduce Website Drop-Off | Specflux
You've spent thousands on ads, content, and redesigns. Traffic looks decent. But your funnel leaks like a broken pipe. Here's the deal: 43% of e-commerce shoppers abandon sites because they can't find what they want.[2.2] And 90% say they won't come back to a site with bad navigation.[2.3] That's not a traffic problem. That's an…
