Tag: ecommerce ad optimization
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eCommerce CPA ROAS | Diagnose High CPA Low ROAS | Specflux
Here's the deal: if your eCommerce ads are bleeding cash with high customer acquisition costs and terrible return on ad spend, you're not alone. The average eCommerce ROAS dropped to 2.87:1 in 2024. Customer acquisition costs have surged 222% since 2013—from $9 to $29 per customer.[1.1][1.2][1.12][1.13] But here's what most brands get wrong: they think…
