Tag: ecommerce checkout audit
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Checkout Friction Audit | Boost Checkout Completion Rate | Specflux
$4 trillion worth of products sit in abandoned carts every year. Approximately $260 billion of that is recoverable through optimized checkout flows and follow-up sequences.[1.2] Here's the thing: most ecommerce stores obsess over driving more traffic. More ads. More SEO. More social media posts. But the real revenue leak is sitting right at the finish…