Tag: ecommerce conversion tracking
-
Ecommerce Tracking Fix | Ensure Accurate CRO Data | Specflux
You've probably experienced this yourself. You run an A/B test, declare a winner with a 10% conversion lift, roll it out — and revenue doesn't move. Or worse, it drops. Here's why: over 20% of ecommerce conversions go untracked in GA4 due to technical configuration errors. Discrepancies between analytics platforms and backend systems regularly exceed…
