Tag: ecommerce event schema

  • Event-Driven Development | Design Features Around Measurement | Specflux

    Event-Driven Development | Design Features Around Measurement | Specflux

    Here's a question most product teams never ask: If you can't measure a feature's impact, should you build it? One ecommerce company restructured their GA4 setup around this principle. They stopped building features first and bolting on analytics later. Instead, they defined measurement requirements before writing a single line of UI code. The result? Cost…

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