Tag: GA4 annotations tracking changes
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Before/After Measurement | Avoid Misleading Data | Specflux
You just finished migrating your tracking setup. New GTM container. Fresh GA4 property. Everything looks cleaner. Then Q1 reports drop. Conversions are up 35%. Your CRO team celebrates. Your CFO approves a bigger ad budget. And none of it is real. Here's the deal: 81% of GA4 migrations fail due to misconfigured events and tracking…
