Tag: impact effort matrix CRO
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Funnel Drop-Off Data | Decide What to Fix First | Specflux
Your Funnel Is Leaking. The Question Is Where. You've probably stared at a 2% conversion rate and wondered what to fix first. Here's the deal: that single number is hiding everything useful. A 2% ecommerce conversion rate could mean 98% of visitors bounce at awareness (normal) or 50% abandon at payment (catastrophic). Same number. Completely…
