Tag: information architecture UX
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Behavioral Web Design | Reduce Cognitive Load and Increase Conversions | Specflux
Here's the deal: your website isn't losing conversions because of bad products or weak traffic. It's losing them because visitors run out of mental energy before they can click "Buy." You've probably experienced this yourself. You land on a page, see twelve options, three buttons screaming for attention, a nav bar pulling you somewhere else…