Tag: landing page relevance
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High CPA Fix | 7 Causes & Exact Fixes | Specflux
TLDR: Introduction Your region changes your baseline CPA You open Google Ads on Monday morning. CPA is 40% above target. ROAS dropped for the third week straight. You’ve probably been here before. The instinct is to start clicking things: pause a keyword, raise the budget, swap an ad headline, maybe switch to Maximize Conversions and hope…
