This site uses cookies for analytics and to improve your experience. By clicking Accept, you consent to our use of cookies. Learn more in our privacy policy.

Let’s Talk

Tag: low quality leads

  • Stephen Paul Samynathan

    Lead Quality | Stop Wasting Ad Spend | Specflux

    Here's the deal: 87% of industries saw their Google Ads cost-per-click jump by 13% in 2025. But here's what most people miss. While costs climbed, 65% of industries actually improved their conversion rates by an average of 7%. That gap tells you everything. The winners aren't the ones spending less. They're the ones who stopped…

    Continue Reading

  • High CPA Fix | 7 Causes & Exact Fixes | Specflux
    Stephen Paul Samynathan

    High CPA Fix | 7 Causes & Exact Fixes | Specflux

    TLDR: Introduction Your region changes your baseline CPA You open Google Ads on Monday morning. CPA is 40% above target. ROAS dropped for the third week straight. You’ve probably been here before. The instinct is to start clicking things: pause a keyword, raise the budget, swap an ad headline, maybe switch to Maximize Conversions and hope…

    Continue Reading