Tag: reduce checkout abandonment
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Checkout Optimization | Boost Conversion Without Redesign | Specflux
$260 billion. That is how much recoverable revenue the global e-commerce industry loses every year to checkout abandonment.[1.1][1.2][1.3] Here is the thing: the average cart abandonment rate sits at 70.22%. Only 45% of Shopify visitors who start checkout actually finish it. And Baymard Institute's decade of research shows that better checkout design alone can deliver…