Tag: ROAS tracking accuracy
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eCommerce Tracking | Ensure Accurate ROAS | Specflux
Your ROAS Is Probably Lying to You You open your dashboard. ROAS shows a healthy 4:1. The board is happy. The team celebrates. Then you look at your P&L. Revenue is flat. Here's the deal: in-platform ROAS metrics are typically inflated by 20-50%. Ad platforms are incentivized to claim credit for any conversion they can.…
