Tag: server-side tagging GA4
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Tracking Drift | Fix Broken GA4 Data | Specflux
Your GA4 data is probably wrong right now. You just don't know it yet. Not "totally broken" wrong. Not "zero data" wrong. The kind of wrong that's far more dangerous — slowly degrading accuracy that goes undetected for months while you make budget decisions based on numbers that quietly drifted away from reality. Agencies that…
