Tag: Shopify A/B testing
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A/B Testing eCommerce | Optimize Product Pages & Checkout | Specflux
Most eCommerce stores are running A/B tests in the wrong place. They obsess over button colors on product pages while their checkout bleeds customers. Or they rebuild their entire checkout flow while their PDPs fail to get anyone to click "Add to Cart" in the first place. Here's the thing: product pages and checkout pages…