Tag: trust signals baby products online
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Baby Products eCommerce | Convert Cautious Parents | Specflux
Baby products sit in the strangest corner of eCommerce. The category pulls the lowest conversion rates in all of online retail (0.57%–1.4%), yet parents arrive with the highest purchase intent of any buyer segment. They want to buy. They just don't trust you enough to click "checkout." Think about that for a second. 76% of…
