7 Ways to Measure SEO Performance and Success

By Sek Lam on September 19, 2022

Search engine optimization (SEO) is a critical part of any online business strategy. It's how you get found on Google, Bing, Yahoo, etc. But measuring SEO performance is difficult because there are many factors involved.

In order to measure SEO performance, you must first understand what makes up SEO. Then you can figure out how to track each factor separately. Once you do that, you can see exactly how well your efforts are working.

I'll go over everything you need to know about SEO measurement, including how to set goals, how to analyze data, and how to make adjustments based on your findings.

Organic Traffic

Google analytics that show Google Ads metric like impression, click, ctr and average position

When someone types a question, word, phrase, or even just a single word into a search box, they are searching for information. They're trying to find out about something specific. If you can help them solve their problem, you've got a potential client or subscriber.

This is called "organic traffic." It's the number of visits your website gets from people typing keywords into a search engine like Google, Bing, Yahoo, etc. This is how most people discover sites online today. This is the main metric that you should measure for SEO performance.

You cannot buy organic traffic. You don't pay money to Google for this traffic. People use search engines to find things online.

Use analytics like Google Analytics or similar tools to see which pages are bringing in the traffic.

Keyword Ranking

Keyword ranking for SEO Performance. Google ranking first for the keyword Google

A keyword is a term that comprises everything searched on a search engine like Google. For example, if someone searches "tires," there are many different types of tires, including car tires, motorcycle tires, truck tires, etc. This is why we use the term "keywords." A single word or phrase could be considered a keyword if it yields a results page on Google.

Websites that rank well for certain keywords tend to perform better overall because they're able to attract visitors from across the web. If you want to find out how your site performs for a particular keyword, simply conduct a Google search for that keyword. You'll see a list of sites ranked for that term. These rankings tell you where your site stands compared to others.

The most important thing to know about keywords is that they're often used together. So, if your website is about dogs, you might want to look up words such as "dog grooming," "pet care," "dogs for sale," etc. In fact, according to Search Engine Land, over 50% of queries contain multiple terms.

You can try to open your internet browser and search for the related keyword and see if you are ranking for it or not.

Or you can ask your SEO provider to include these in the report for your SEO success

Click Through Rate

The click-through rate (also known as CTR, or simply "click rate") represents the percentage of users clicking on your website from the search results. This metric is important because it tells us how successful our efforts are at getting visitors to click on our pages for certain content. If we're seeing high numbers here, it means that we've done something well, and we want to keep doing what works. However, if we're seeing low numbers, it could mean that there's room for improvement.

To calculate your CTR, divide the number of clicks you received during a given period by the total number of impressions for that particular ad group. You'll find the total number of impressions under the impression column in AdWords reports. To determine the number of clicks, look at the number of clicks reported in the clicks column under the same report.

Here's a sample calculation:

If you had 200 clicks and 500 impressions during a certain period, your CTR would be 0.4.

Through targeted SEO content, your CTR should increase as well.

The reason we measure CTR for SEO performance is to check and ensure that we are targeting the right crowd through our content.

Bounce Rate


This refers to the percentage of people who visit your website but then leave without viewing any other pages. The higher the bounce rate, the more likely it is that your audience isn't finding what they need. It may also indicate that your website needs some work.

Google provides an easy way to track your bounce rate using its own tool. Simply log into your account and navigate to the URL below.

Once you have logged in, select the campaign you'd like to analyze. Then scroll down until you reach the section titled "Campaign Summary" and click on the link labelled "View Report".

Under this section, you will see a graph showing your bounce rate over time.

In addition to looking at your bounce rate, you can use this data to help improve your website. For example, if you notice that your bounce rate has been increasing over time, you may want to consider adding additional pages to your website.

Why should we measure bounce rate as part of SEO success?

The simple reason for this would be if your customers are leaving your website as quick as they entered the website, it will point to a leaky sales funnel. This illustrates that you are not converting your potential customers well and have a higher acquisition cost as a result.

If your bounce rate is high, then your SEO performance is bad as you are not providing the required answer or solution to your target audience

Website Authoritativeness Over Time

Your website’s authority score predicts how well it ranks. This metric is calculated based on the average traffic and PageRank of your linked domains. You can use it to compare your website to others in your niche, and even see what changes you need to make to improve your rankings.

Authority scores are usually lower for newly launched sites because there aren't many external links pointing towards them yet. As your site gains links over time, the authority score increases.

A low number may cause decreased organic traffic and ranking. There are some exceptions though; for example, a new website with no backlinks could still receive a good authority score. Also, a website with lots of content, but few links, might have a low authority score.

If your website authority score is increasing over time, that would mean that more and more potential customers will be finding your website as a source of potential solutions to their problems and pain points

Time Spent on Page

The Time Spent on Page metric measures how long people spend on each individual web page of your site. It helps you understand how engaged visitors are with your content. If someone visits several pages on your site, it’s important to know how much time they spend on each page.

You can use this data to determine whether certain pages are getting too little attention. For example, maybe you want to make sure that your blog posts receive lots of traffic, but your homepage receives very few views. By analyzing the Time Spent on Page metrics, you can see where your audience spends most of their time.

Conversion Rate

Your conversion rate represents the overall impact of your SEO Strategy on your Business' Sales.

One could say that this is one of the most important metrics in Assessing your Website's Success.

Ultimately, the reason we have websites for our business is to present our service or product to potential customers and convert them to actual sales

One Way to Track your Conversion Rates is to Set Up Custom Goals in Google Analytics.

You can Create Goals with one of Their Pre-Configured Templates.

After this, you can input what goals you expect your visitors to take, such as reading an article, watching a video, subscribing to your email newsletter and any other actions that lead a visitor to become a subscriber or a customer.

Once you've set up these goals, you'll be able to track conversions from any goal you've created.

In addition, you can also create custom reports within GA to help you analyze your performance.

Ultimately, we want a conversion from our marketing efforts. So it is a no-brainer to track this metric to ensure our SEO performance is up to the mark.


In conclusion, if you're looking to measure your site's performance and success, there are many ways to go about doing so. Here are seven different methods that will give you a clear picture of where you stand today and where you'd like to be tomorrow.

We will work together with you to identify your ideal customers and we will be sending monthly reports to you to judge the progress so far.

We are to help, if you want to know further how SEO can help your business.

Article written by Sek Lam
Co-founder of Specflux Solution, he helps business increase their marketing ROI. He is also running Ipoh based digital marketing agency with his partner.

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