When should you use Facebook Ads instead of Search Engine Optimization (SEO)? Or vice versa?
There are two main types of advertising: paid search and organic search. The paid search involves paying a company to get your ad in front of potential customers. Organic search is free and allows users to find your website organically based on keywords they type into Google.
Both types of advertising work well, but each has its pros and cons. In this post, we'll compare the benefits and drawbacks of both types of advertising. We'll also look at how to choose between the two depending on your budget and goals.
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Facebook Ads are advertisements that appear within Facebook's newsfeeds. They're designed to be more engaging than standard banner ads because people tend to spend less time looking at them.
The goal of Facebook Ads is to drive traffic to your site. This can happen through several different methods. For example, you could pay for someone to click on your link or promote it as an update to their friends.
- $1 billion is spent on Facebook Ads every day
- More than half of all mobile searches take place on Facebook
- The average person spends 10 minutes per month on Facebook
- People who have liked your page are 2x more likely to buy from you
- People who have clicked on your posts are 3x more likely to buy
- You can view more Facebook Ads statistics here
- Easier to set up
- Can target specific demographics
- Can track conversions
- Cost per click
- Not always effective
- Requires a lot of effort
Search engine optimization (SEO) refers to any actions taken to improve a website's ranking in search engines like Google. These actions include things like optimizing your content, using relevant keywords, creating backlinks, etc.
There are many ways to optimize a website for search engines, including writing high-quality content, making sure your site loads quickly, having good page titles, etc.
- Over 90% of web traffic comes from search engines
- 80% of consumers start their purchase journey online
- 70% of people don't go past the first page of results when searching
- 40% of clicks come from the first three pages of results
- 20% of clicks come from outside the top five results
- Only 5% of clicks come from beyond the first ten results
- Helps with brand awareness
- Improves user experience
- Increases conversion rate
- Allows you to rank higher
- May take months to see results
- Requires constant maintenance
When deciding whether to use Facebook Ads or SEO, three factors will determine which one works best for you:
3. Time frame
If you have a limited budget, then you may want to focus on one method over another. If you have a large budget, then you might consider using both.
For example, if you have $5,000 to invest in marketing, you could create a campaign that uses both Facebook Ads and SEO. The first part would be spent on Facebook Ads, while the second half would go towards SEO.
You'd need to decide what percentage of your budget you want to allocate to each method.
If your budget is not big, you can use Facebook Ads to get instant sales. The profit from those sales can be carried over to cover a portion of the cost to do SEO.
Your goals will help you decide which method works best for you.
If you want to increase sales immediately, then you'd probably want to use Facebook Ads. You could also use this method to get more exposure for your business.
However, if you just want to build brand awareness, then you'd likely want to use SEO. You can create evergreen content to pull traffic
This depends on what kind of business you run. If you're running a small local business, then you may not need to worry about SEO since you won't have much competition. But if you're trying to compete against big brands like Amazon, then you'll need to make sure your website ranks highly with your targeted keywords so that people can find you online.
With Facebook Ads, you can start seeing immediate results. You can start getting immediate conversion and sales as well.
With SEO, it takes time to get noticed by search engines. You'll also need to keep an eye out for changes in algorithm updates, which can affect how well your website is ranked.
Both Facebook Ads and SEO are great tools for increasing traffic to your site. Each has its advantages and disadvantages. You should use whichever one works best for you based on your budget, goals, and time frame.
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