Why Does Your Website Matter?

By Sek Lam on September 17, 2022

Websites are important because they represent your company online. They tell potential customers who you are, how great you are, and why they should do business with you.

Websites are also important because they help you build trust with your audience. People will only buy from companies that they trust. A website helps you establish credibility and authority as a trusted expert in your field.

But websites aren't just for building trust; they're also essential for generating traffic and leads. In fact, most businesses fail because they neglect their website. But if you've never built a website before, you may not realize how valuable it really is.

In this article, I'm going to explain why your website matters, and how you can get started creating one.

Improves Credibility

A website is an excellent way to improve your credibility. It shows people that you know what you're talking about. When someone visits your site, he or she sees the products and services you offer. He or she learns about your expertise, and whether or not you have the knowledge and skills necessary to complete the project.

If you want to be taken seriously by potential clients, you need to show them that you know what you’re doing. You can accomplish this through a well-designed website.

Your website gives visitors information about you, your company, and your products and services. This information includes things like your name, address, phone number, email address, hours of operation, and other contact details.

It's also possible to include testimonials, case studies, and videos on your website. These types of content provide additional proof that you know what you are talking about.


Builds Trust

When someone visits your website, he or she has no idea what kind of person you are. The first impression is everything. If your website looks unprofessional, then your visitor might think you don't care about his or her needs.

This could lead him or her to choose another vendor instead.

On the other hand, if your website looks professional, your visitor knows that you take pride in your work. She or he knows that you understand the importance of customer service and that you value each client's opinion.

This makes your visitor more likely to give you a chance. He or she will feel comfortable working with you and will be more willing to share personal information.

Generates Traffic

The best thing about having a website is that it allows you to generate traffic. Visitors to your site come from all over the world. They visit your website to learn more about you and your company.

They'll read articles, watch videos, check out your blog posts, and even download free ebooks. All these activities increase the likelihood that they'll become customers.

You can use Google Analytics to track where your visitors come from. This tool lets you see which keywords bring people to your site. Once you find out what words drive traffic to your site, you can focus your marketing efforts on those terms.

Use Google Analytics to view an analysis of your website traffic

Gives Customers More Control

Customers love being able to control their own experience. They want to be able to browse around your site at any time. They want to be informed when new products or services are added. And they want to be able to buy online without ever leaving your site.

With a website, you can do all of these things. A website provides a convenient place for customers to shop, so they won't have to leave your site to make purchases.

Customers can add items to their shopping cart, view shipping options, and pay for their orders using a credit card.

A website also helps you build trust. People who visit your site already know you exist. They've seen your logo, heard your voice, and read your message.

Now they can get to know you better. They can read reviews, ask questions, and interact with you directly.

A website is an excellent way for businesses to connect with potential customers. It's a great way to start building relationships with them.

Showcasing Your Products and Service

Your website should showcase your products and services. You need to show off your expertise, as well as how much you care about your clients.

If you're selling something, such as a product or service, you need to let people know what it is. Include pictures, descriptions, prices, and anything else that will help them decide whether or not to purchase.

Include links to your social media pages, too. These sites allow you to promote your business and reach new customers.

When you include images, make sure they look good. Make sure they're high-quality, and that they fit within your design scheme.

Make sure your website includes contact information. Most websites include a phone number, email address, and physical address.

Include a map showing where your office is located. If you don't provide this information, people may assume that your business isn't nearby.

Provide a link to your Facebook page, if possible. This gives people another opportunity to learn more about you.

Apple Malaysia website showcasing their product

Create a Blog

Blogs are one of the most popular ways to create content for your website. They're easy to set up, and they're very effective in getting people interested in your company.

Blogs are especially useful for providing updates on current events, news stories, and other topics related to your industry.

People like reading blogs because they're short, interesting, and informative. They're also easy to share with friends and family members.

Blog posts usually contain text, photos, and videos. The best blogs include links to additional resources, such as web pages, articles, videos, and other blog posts.

You can use a free blogging platform, such as WordPress.com, to quickly set up a blog. Or you can hire someone to write for you. Either way, you'll need to choose a topic that interests you.

Once you've chosen a topic, you'll need to find out what others are saying about it. Look through online forums, search Google, and talk to colleagues and friends.

Once you've found some ideas, narrow down your list by choosing the ones that interest you the most. Then, write a post about each idea.

Keep your posts brief. Don't go into unnecessary detail. Instead, focus on telling readers why they should be interested in your subject.

Use keywords when writing your posts. Keywords are words that describe your topic. When people type these words into search engines, their results will be directed to your site.

Use relevant tags when posting. Tags are keywords that describe your post. For example, if you have a post about "how to do X," you might tag it with the keyword "X."

This helps people who are searching for similar topics find your post. It's also helpful for SEO purposes.

A website can help generate More Leads

A well-designed website can increase sales and improve customer satisfaction. A poorly designed website won't get visitors to stay long enough to convert them into leads.

If you want to attract potential clients, you need to offer them a great experience. You can do this by creating an attractive website that provides valuable information.

The first thing you should do is research your target audience. What are they looking for? How often do they visit your competitors' sites?

Next, think about how you can make your site easier to navigate. Include clear call-to-action buttons at the top of every page.

Make sure your site loads fast. People hate waiting around while pages load. So, make sure that all of your images, graphics, and videos load quickly.

Also, consider using responsive design. Responsive design allows users to view your site from any device, including smartphones and tablets.

It makes sense to invest in a good website.

Websites can help you with Customer Service

The importance of good customer service can't be understated

89% of consumers are more likely to make another purchase after a positive customer service experience.

Having a website means you don't have to rely solely on phone calls or emails to communicate with customers.

When you create a website, you can add contact forms so that customers can send you messages via email or social media.

You can also provide live chat support on your website. This lets customers ask questions without having to wait for a response over the phone.

Your website can also act as a customer service centre. If a customer has a question or problem, he or she can submit a request form.

Your team members can then respond to the requests. They can either answer the question themselves or refer the customer back to another department.

In addition, you can include FAQs (frequently asked questions) on your website. These answers can cover common issues, like shipping times, return policies, and payment methods.

These FAQs can help prevent unhappy customers from leaving negative reviews online.



In conclusion, having a website works wonders for your online presence and enables more potential customers to find you.

In today’s world, where everyone wants to look professional online, it seems like a lot of businesses struggle to find affordable web designers in Malaysia. But don't worry; here at Specflux Solutions, we understand how important it is to have a well-designed website that works as your 24/7 marketing staff.

So regardless of whether you're starting up your business or already running one, let us help you build a beautiful and functional website that doesn't break the bank.

We offer quality website design in Malaysia. Save your time and concentrate on your business. We will help with your web design. Specflux is the trusted provider for web design Malaysia.

Article written by Sek Lam
Co-founder of Specflux Solution, he helps business increase their marketing ROI. He is also running Ipoh based digital marketing agency with his partner.

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